ET Brain
Working on the branding team for Alibaba's AI system "ET Brain", I was tasked with putting together a physical mascot design to bring its identity to life. It was a long process of whittling down the elements to something that felt equal parts sophisticated and playful; mechanical and emotive.
The full case study here:
https://www.wolffolins.com/case-studies/alibaba-cloud-et-brain/
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